Shaky Knees

This is a multimedia creative marketing campaign with an added challenge: it had to include the metaverse. Because I'm Atlanta-based, I decided to focus on Shaky Knees, a local indie rock music festival. I leaned on the feelings of camaraderie and nostalgia that permeate music festivals, and I brought it into the 21st century. Combining copy with video production and an added social media campaign, I created this campaign. Old meets new. Classic meets contemporary. Rock Meets Meta.